• Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
  • Vintage 1979 Roach Studios “Old Chevy’s Never Die” T-Shirt – Made in USA
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Anvil - Size L - Good Condition

Vintage 1979 Roach Studios “Old Chevy's Never Die” T-Shirt – Made in USA

Vintage 1979 Roach Studios “Old Chevy's Never Die” T-Shirt – Made in USA

¥10,000
¥10,000
Sale Sold out
Taxes included.

Vintage late-’70s hot rod tee with the iconic Roach Studios iron-on graphic: “Old Chevy’s Never Die, They Just Go Faster”, showing a blue Chevy coupe doing a burnout.

Printed on a yellow Anvil tee with the rare black tag (mid-’70s/early-’80s era), single stitch construction.

Who produced it

New York, New York · founded 1897 See on the Atlas

Size - fits like L Length 70 cm · Shoulders 54 cm

Suggested size: L
Label size: M

Measurements

Length
70 cm · 27.6 in
Shoulders
54 cm · 21.3 in
Sleeves
21 cm · 8.3 in
Width
60 cm · 23.6 in
Size Guide
  • Suggested size → the size we recommend based on the actual measurements.
  • Label size → the size printed on the label (if there is one).

On vintage pieces the label may not reflect today's fit: go by the measurements, taken flat from seam to seam. For more info, see the dedicated page.

Condition - Good Condition

The condition of our garments is classified according to the following scale:

  • Deadstock: Like-new condition, no defects. Fabrics and trim are practically new.
  • Excellent: In excellent condition, with any minor imperfections shown in the photos.
  • Good: In good overall condition, with signs of wear or obvious defects shown in the photos.
  • Fair: with obvious wear and visible defects shown in the photos.

Since they are vintage items, they may still have small imperfections or signs of wear that are not always shown.

All items are washed, sanitized, and stain treated before being put on sale. For more information, please visit the dedicated page.

Shipping and Returns

Orders are processed within 1-3 business days and entrusted to the most suitable courier based on the destination and type of package.
Shipping is free for orders over €100 in Italy and EU countries (zones 1-2) , while in other cases the costs are calculated automatically at checkout.

The right of withdrawal can be exercised within 14 days of delivery . Items must be returned in the same condition in which they were received and as described in the listing.

  • Returns must be requested in advance via email or the contact details indicated on the dedicated page;
  • The refund is issued within 14 days of receipt and verification of the package , and is made net of shipping costs ;
  • Unauthorized returns will not be refunded.

For further details and complete information, please refer to the pages dedicated to Shipping and Returns and Refunds .

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Story Time

Roach Studios & the Iron-On Fashion Explosion

In 1962, two brothers from Ohio started airbrushing hot rod artwork onto T-shirts, inspired by California legends like Ed “Big Daddy” Roth. Their small business, Roach Studios, took off when, in the late ’60s, they adopted a new technology: iron-on transfers. For the first time, anyone could buy a bold design by mail order, press it on with an ordinary household iron and turn a plain tee into wearable art.

In the ’70s, Roach became a household name in T-shirt graphics. Their catalogs offered psychedelic posters adapted for fabric, Marvel superheroes, irreverent cartoons, cheeky slogans like “I Just Got Laid,” and underground art from legends like Robert Crumb, Ed Newton and Stanley Mouse. From concerts to state fairs, kids lined up to make their own shirts, fueling a DIY movement that gave rise to thousands of independent shops across the country. By 1978, Roach was a $20 million company and a pillar of pop culture.

 

The ’80s brought new challenges: with stricter licensing and malls flooded with mass-produced T-shirts, the iron-on boom began to fade. In 1987, Roach Studios closed its doors, but its designs lived on. Collectors still treasure the original transfer sheets today, and in 2010 the brand was relaunched, bringing the classics to a new generation.