Changes - Size XL - Deadstock
Vintage 1998 “Yo Quiero Taco Bell!” Taco Bell Chihuahua T-Shirt - Made in USA
Vintage 1998 “Yo Quiero Taco Bell!” Taco Bell Chihuahua T-Shirt - Made in USA
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Vintage 1998 Taco Bell promotional T-shirt featuring the iconic Chihuahua mascot and the timeless slogan "¡Yo Quiero Taco Bell!" The date and license are printed on the front, while the classic Taco Bell logo appears on the back. Printed on a 100% pre-shrunk cotton Changes tag, Made in the USA.
STORY TIME
By the 1990s, Taco Bell was already growing, but that decade it came to dominate the scene. Backed by PepsiCo since 1978, the chain expanded rapidly, opening locations shared with KFC and launching Taco Bell Expresses in malls and gas stations. And the menu? Total 1990s chaos (in a good way): Extreme Nachos (1993), the spicy Volcano Burrito (1995), the low-fat Border Lights menu, and the debut of the Gordita, a flat, soft tortilla that paved the way for the legendary Cheesy Gordita Crunch. Even the Enchirito made a comeback! But the real star was the marketing.
In 1997, Taco Bell launched Gidget, the cheeky talking Chihuahua, who won everyone over with her slogan, “I want Taco Bell!” The advertising campaign became a pop culture phenomenon, with over 13 million stuffed animals sold, becoming one of the most iconic advertisements of the decade. Controversy was not lacking: both the Chihuahua campaign and the Border Lights name were criticized for cultural insensitivity.
Yet Taco Bell's bold branding helped define fast food in the 1990s: youthful, irreverent, and always ready to experiment. By 2000, the chain had cemented its status as an industry giant, fueled by late-night cravings, quirky innovations, and a dog with a lot of opinions. 🌮🐕
Cut
Cut
Size Guide
- Suggested size → recommended size based on actual measurements.
- Size label → size shown on the label (if present).
On vintage garments, the label may not reflect the current fit: washing, alterations, and past fashions may have changed the original dimensions.
Always rely on the measurements provided. For more information, see the dedicated page.
Conditions
Conditions
The condition of our garments is classified according to the following scale:
- Deadstock : Like-new condition, no defects. Fabrics and trim are practically new.
- Very Good : In excellent condition, with any minor imperfections shown in the photos.
- Good : In good overall condition, with signs of wear or obvious defects shown in the photos.
- Fair : with obvious wear and visible defects shown in the photos.
Since they are vintage items, they may still have small imperfections or signs of wear that are not always shown.
All items are washed, sanitized, and stain treated before being put on sale. For more information, please visit the dedicated page .
Shipping and Returns
Shipping and Returns
Orders are processed within 1-3 business days and entrusted to the most suitable courier based on the destination and type of package.
Shipping is free for orders over €100 in Italy and EU countries (zones 1-2) , while in other cases the costs are calculated automatically at checkout.
The right of withdrawal can be exercised within 14 days of delivery . Items must be returned in the same condition in which they were received and as described in the listing.
- Returns must be requested in advance via email or the contact details indicated on the dedicated page;
- The refund is issued within 14 days of receipt and verification of the package , and is made net of shipping costs ;
- Unauthorized returns will not be refunded.
For further details and complete information, please refer to the pages dedicated to Shipping and Returns and Refunds .
Story Time
🐶🌮 “¡Yo Quiero Taco Bell!” — The dog that conquered the '90s 🎥📣