{"product_id":"vintage-1970s-lemonier-lemon-do-it-to-ya-t-shirt-yellow-graphic-tee-usa-made","title":"Vintage 1970s Lemonier “Lemon Do It to Ya” T-Shirt – Yellow Graphic Tee – USA Made","description":"\u003cp\u003e\u003cspan\u003eVintage Lemonier T-shirt, made as a branded promotional item for Lemonier lemon zest liqueur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e The T-shirt features a vibrant, bright yellow background with a minimal print on the chest that reads \"Lemonier – The all-natural lemon peel liqueur,\" accompanied by an illustration of the lemon character. The large slogan \"Lemon do it to ya\" appears on the back, a playful phrase strongly linked to the advertising language of beverages from the mid-twentieth century and the 1970s.\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003cstrong\u003eLemonier — When Italy bottled the color yellow\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e Lemonier was born in Italy in the early 1970s, created by the historic Bisleri company as something new: a lemon aperitif designed for mixing, not just enjoying after a meal. Based on the peel of Southern Italian lemons and enriched with Mediterranean herbs like mint, sage, and basil, it was lighter than traditional liqueurs and ideal for spritzes, long drinks, and summer cocktails.\u003c\/p\u003e\n\u003cp\u003e What makes Lemonier unique is how quickly it crossed national borders. Thanks to a partnership with William Grant \u0026amp; Sons, it quietly found its way into American cocktail bars in the mid-1970s and 1980s, long before limoncello became a global trend. After disappearing for decades, Lemonier returned in the 2020s under new management, relaunched as Aperitivo Mediterraneo: the same sunny concept, reinterpreted for modern spritz culture.\u003c\/p\u003e","brand":"Screen Stars","offers":[{"title":"Default Title","offer_id":56750965784958,"sku":null,"price":60.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/0283\/7886\/files\/9299FB90-E37A-4E60-9487-DACBBFA79C77.jpg?v=1766820063","url":"https:\/\/gridgarments.com\/en-eufou\/products\/vintage-1970s-lemonier-lemon-do-it-to-ya-t-shirt-yellow-graphic-tee-usa-made","provider":"Grid Garments","version":"1.0","type":"link"}